Google and Facebook generate more revenue than any traditional media company because they control more eyeballs.
According to the table below, Google continues to dominate the rankings of the world’s most visited websites; YouTube comes in at number two while Facebook takes the third spot (47% of all Internet users are on Facebook.). That’s why digital marketing matters, it is where the attention is.
Digital marketing is essentially any form of marketing that takes place in the digital space. Digital marketing is businesses using social media, emails, website content and more to attract, engage and persuade online audiences.
When done correctly, digital marketing (or DM) can be an effective and efficient way to achieve a variety of business goals, including raising awareness of a brand, improving reputation, driving more website traffic, boosting conversions and increasing sales and profits.